The first step in our online lead generation process is to perform an analysis of your existing website from an outsiders (or visitors) perspective. The information collected during this analysis is vital to the overall strategy of our online lead generation campaign.

This analysis provides specific data collected based on what the average visitor would see when viewing your website for the first time, using online behavioral patterns based on years of research into internet viewing habits by online research foundations and data provided by each of the major search engines.

In order to develop a custom marketing strategy, we need to learn more about your business. Thus, the second step in our lead generation process is to conduct an interview with you to learn all that we can about your brand, your product, and your goals.

Based on the information collected during the interview and from our analysis of your existing website, a needs assessment analysis will be conducted to identify your business’s online strengths and weaknesses, from which a custom-tailored solution will be presented to you for review and approval.

Once your marketing strategy has been approved, we get to work learning everything we can about your competitors internet marketing habits. This of course includes their internal optimization work, external link building tactics, and overall positioning in comparison to your current standing for similar search terms.

The information collected during this process is closely examined and compiled into a competition analysis report, which we use to enhance our existing marketing strategy for your business and provide you a copy of this report as well.

Having a solid grasp on a viewer’s perspective of your business, your own business vision and goals, as well as your competitors position and marketing tactics; we are now ready to perform the keyword research that will serve as the foundation for our initial lead generation campaign.

Keyword research is the ciphering of raw data by the major search engines that provides us with factors such as how often a word or phrase is searched for, the competition for marketing such a word or phrase, and the many variations of certain key-phrases that generate similar traffic which we can use to our advantage.

Keyword research is the most vital component of any online lead generation campaign, simply because each keyword is the basis on which we determine that you will be found. The research itself consists of data mining through raw reports provided by Google, Yahoo, and Bing; not only their search results but their insights and trending reports as well.

The internal element of search engine optimization is never the same for any two websites. What needs to occur internally is the optimization of specific areas of each individual web page or article posting, to make that page reach its greatest potential to be found by the major search engines.

Some examples of areas of focus for internal optimization are: Page Titles, Page Headers, Text Content, Anchor/Link Text and Titles, Image File Names and Alt Text, Page Load Speeds, Coding Standards and Structure, and so on. Each of these elements must be addressed on a page by page basis for optimal results.

Additionally, internal website optimization requires attention to your websites sitemap and robot files, htaccess files and 301 redirects, server loading and bandwidth, and so on.

Internal optimization is often considered the foundation of any lead generation strategy. This is because it serves as a platform for what’s to come, and in this case, that means external link building. Link building is a VERY effective method of increasing your positioning among your competitors in search results when done properly.

Because it is so effective, the properly aspect is often left out and the results of such campaigns suffer. Perpetual Designs has spent eight years developing our lead generation model and we know exactly how to market external links in a way that provides you with the greatest return on investment.

So what is link building? External link building is the process of securing a one-way link from another website back to yours, ideally, while using keyword rich anchor text. Having said that, there are many factors of each individual link that determines its credibility for each search engines and as a result; determines its value. It is completely feasible to believe that you can overcome your competitors, whom have hundreds of links, with just 10-20 of your own.

As a business owner you are interested in results and return on investment, bottom line. We at Perpetual Designs understand this and that is why we go to great lengths to ensure that we provide you with information rich reports on a regular basis that shows exactly what you’re getting for your money.

Not to worry though! Information rich doesn’t necessarily mean overly complicated and complex. Our reports are direct and to the point on the first page, with the option to view as many specifics and details as you’d like on the pages to follow. These reports are delivered to you at a rate that we determine is sufficient during our interview, and are available at all times by request with up to the minute results enclosed.