There are billions of websites on the Internet today which makes standing out as a business online a challenge. So when it comes down to separating your business from your competition, it is vital to have a professional website for your company.
Perpetual Designs, through tireless research (and a lot of caffeine), has made it our mission to design and develop websites that not only attract visitors, but convert those visitors into paying customers.
We do this by identifying specific consumer profiles and using them to create a custom web experience that is optimized to reach your target demographics.
In other words, we target consumers that are actively looking for the services you provide and make you the most convenient option through strategic web design and online lead generation tactics.
Do I Need a Professional Website?
- I Can Build One Myself Much Cheaper! -
In short, yes you can! However, there are clear benefits to a professional design that are often overlooked by those less familiar with the intricacies of proper coding and internet marketing techniques. Such as…
1. Increased Exposure. A professional website, at least by our standards, is designed in such a way that it will promote itself starting from the very structure and down to the written content within the website. While services such as online lead generation provide amazing results, there is a clear difference in search engine rankings and natural exposure when a website is designed by a truly professional firm such as Perpetual Designs.
2. Sense of Security. Even the best marketing strategy will not save you from losing sales from potential customers due to a poorly designed website. With the clear rise in identity theft and online credit card fraud, consumers are often hesitant to pay for anything online from a website that does not appear professional or properly secured.
3. First Impressions. If I need a local plumber and I don’t know one personally, I reach for my laptop or cell phone and search Google. When I do this, thanks to tabbed browsing, I generally pull up the first five or six results before I look at the first one (each in a new tab). Now, I’d like to say that I’m unique in doing this but that just isn’t the case; as test results suggest that this is common practice today. What we learn from this is that with all of these options, you have a very small window of opportunity to attract the visitor to your website and convert them into a paying customer or qualified lead.
4. Functionality. Imagine your veterinarian allowing you to track your pets medical records online, set your own appointments through a virtual calendar, and receive email alerts of upcoming vaccines. Imagine the benefits as a contractor of allowing your clients to calculate their square footage right on your website and have answers to common questions before they call you. When your imagination meets our creativity, the possibilities are endless.
Lets Talk Maintenance
- If You Build It, Can I Maintain It? -
Absolutely! At Perpetual Designs, our mission is to bring you more business in an effort to make you more money which creates a positive return on investment. What this mission does not include is locking you into something that you cannot opt out of at any time.
Websites that we design are structured in such a way that you can easily add, modify, and delete any sort of content with no knowledge of code or programming. This is possible because each of our designs include a fully functional administration panel that has user-friendly editors for text and graphics, as well as an organized approach to web page and blog post management. Not to mention that routine back-ups are automated, just in case!
Perpetual Designs also commits to unlimited support in learning how to manage your new website for the life of the website at no additional charge.
Another Avenue of Sales
- Its All About the Bottom Line! -
It doesn’t matter if you’re selling products or selling a service, a website is another avenue to generate leads and make sales. If you sell products that you can list online then that is what a website offers you, and if you offer a service then a professional website will help you be found. The difference between having a website and not having one is the potential for substantial business growth and a higher level of customer service.
Most local services are searched for no less than 500-700 times per month, even as specific as “cosmetic dentistry”, and up to more than 2,000 times per month for more generic fields such as “dentistry”. Can you really afford to say no to 500 more potential customers each month? How about 2,000?
Well, you don’t have too! Just give us a call or fill out the form at the bottom of the page; we’re ready to help!
The Web Design Process
- A Solid Foundation For Substantial Growth -
(Click Headers For More Information)
+ Business Evaluation
In order to design a professional website that represents your business and attracts your target audience, we must first get to know your business and the demographics you wish to appeal too. Having said that, our first objective is to arrange an initial consultation where we can discuss some of these points and learn more about you and your goals; both short-term and long-term.
+ Competition Analysis
Although there are more active approaches to internet marketing such as an online lead generation strategy, we believe that a professional website should be able to market itself against its competition, albeit at a much slower pace than an active marketing campaign. Nevertheless, a critical part of our design process is to scout out and research your competitors websites, so that we can make sure that your business is one step ahead from the very beginning!
+ Strategic Planning
Fully prepared with information about you, your business, and your competition; it’s time to establish a plan of attack. Perpetual Designs realizes that the critical elements of a high quality website start even before the first line of code or pixel of virtual paint is applied. Our approach to website structuring, link and graphic anchoring, web rendering, and many other technical aspects is eight years in the making and has never failed us yet!
Your website is designed not only to be attractive and functional but also to be reliable, efficient, and marketable.
+ Design & Development
Once the plan is in place our graphic design and coding teams get to work creating your masterpiece! Every step of this process is overseen by a project manager that you will have direct contact with at all times, and is prepared to address any questions or concerns that you may have.
Once the initial draft of both the design and the development process is completed, the website will be presented to you for review. During this review you are able to inspect the entire website from a visitors perspective and share your thoughts, voice your concerns, or sing our praise! After which, the website will move to the next phase of the web design process.
+ Quality Assurance
At Perpetual Designs, we take great pride in the quality of our work and that makes this particular phase of the process very critical. Once you’ve reviewed the design and functionality of your new website, our quality assurance team goes over every pixel of your newly fashioned web estate looking for problems or opportunities for improvement.
Some of the things we’re looking for are graphic details, file compression, page loading speeds, functionality testing, server load testing, and so on. Additionally, while the testing phase is under way, our internal optimization experts are working on establishing your administration panel settings and doing all that they can to reduce the learning curve of your ability to maintain such an amazing business tool.
+ Our Promise
Now that your website has passed its final inspection and is set up and ready for business, it’s all yours! But not to worry, we promise unlimited support in learning how to manage your new website for the life of the website at no additional charge.
This starts immediately with several optional videos that illustrate step-by-step, how to maintain your new website. Additionally, we offer our technical support for as long as you own one of our websites, even if you no longer have any other contracts with us! Even six years from now!
So Why Perpetual Designs?
- We Do Not Succeed Unless You Succeed! -
Because we are the best and we’re willing to prove that every step of the way. Even if you aren’t sure that our professional web design services are what you need, or if we offer what you need at all; it costs you nothing to use the form below to start a conversation that could lead to substantial gains in profits in short time. Or maybe we’ll direct you to someone who is better suited to your needs, but either way, you’ll be taken care of!